Free Essays on Red Bull Marketing Stragety

Red Bull’s Marketing Strategy Table of Contents Executive Summary 3 Introduction 4 The Plan 4 Sharks in the Water 6 Product Implementation 7 Proven Competitive Advantage 8 Conclusion 9 Graph Outline Graph (1-1) Market share in percent of European held by Red Bull 7 Graph (1-2) Percentage of US market held by Red Bull and it’s (2) largest competitors 9 Executive Summary This report analyzes Red Bull’s strategies and shows how these strategies have enabled Red Bull to become very successful. Market Difficulties Currently, it is very difficult to enter the lucrative energy drink market and become successful. One of the reasons for this is because higher level of knowledge possessed by the consumers caused by the new health craze that has been occurring recently. More and more people are becoming more conscious of different ingredients in the foods and drinks they consume because of the health risks involved. Another reason for the difficulty in entering the energy market is the various types of competition. There are many types of competitors whether their energy products are liquids, solids or pills. Of course not all of these competitors are successful, but a consumer whom may be unaware of a popular energy drink could choose one of the competitors. Fortunately, Red Bull has overcome these barriers. The majority of new consumers become aware of Red Bull and it benefits by word-of-mouth. This tactic cannot be successful for every company, but it has been very successful for Red Bull. The Uniqueness What strategy has allowed them to be successful in today’s market and will that strategy allow them to achieve success in the future battle for market share? For Red Bull differentiation is â€Å"their claim to fame.† They are solely focused on making their product different from their ... Free Essays on Red Bull Marketing Stragety Free Essays on Red Bull Marketing Stragety Red Bull’s Marketing Strategy Table of Contents Executive Summary 3 Introduction 4 The Plan 4 Sharks in the Water 6 Product Implementation 7 Proven Competitive Advantage 8 Conclusion 9 Graph Outline Graph (1-1) Market share in percent of European held by Red Bull 7 Graph (1-2) Percentage of US market held by Red Bull and it’s (2) largest competitors 9 Executive Summary This report analyzes Red Bull’s strategies and shows how these strategies have enabled Red Bull to become very successful. Market Difficulties Currently, it is very difficult to enter the lucrative energy drink market and become successful. One of the reasons for this is because higher level of knowledge possessed by the consumers caused by the new health craze that has been occurring recently. More and more people are becoming more conscious of different ingredients in the foods and drinks they consume because of the health risks involved. Another reason for the difficulty in entering the energy market is the various types of competition. There are many types of competitors whether their energy products are liquids, solids or pills. Of course not all of these competitors are successful, but a consumer whom may be unaware of a popular energy drink could choose one of the competitors. Fortunately, Red Bull has overcome these barriers. The majority of new consumers become aware of Red Bull and it benefits by word-of-mouth. This tactic cannot be successful for every company, but it has been very successful for Red Bull. The Uniqueness What strategy has allowed them to be successful in today’s market and will that strategy allow them to achieve success in the future battle for market share? For Red Bull differentiation is â€Å"their claim to fame.† They are solely focused on making their product different from their ...

Marketing strategies Essay Example | Topics and Well Written Essays - 3000 words

Marketing strategies - Essay Example For marketing strategies to be effectively implemented there must be marketing objectives. These objectives shape the perception and approach to the market. The objectives are generated in regards to the requirements and goals set by the management team. Kotler & Armstrong points out that marketing objectives are set as goals that an organization tends to achieve in terms of acquiring a greater competitive advantage over other organizations (65). Marketing objectives are also used as measurement tools of the effectiveness of the strategies applied in the market. If a marketing strategy satisfies all the requirements stipulated in the objectives, it is allowed a greater lifeline in an organization. Additionally, marketing objectives dictate the mode in which promotional activities will be integrated. Promotional activities are activities that are used in the marketing of an organization’s goods and services. In referring to the definition by Kotler & Armstrong promotional activ ities are forms and ways of marketing implemented by organizations (112). Promotional activities include personal selling, exhibitions, media marketing, corporate image, public relations and sales promotion. Depending on the organizational culture and marketing objectives, an organization selects the forms of promotional activities to be implemented in the organizational system. ... In such an organization, the first objective would be to create a corporate image for the facility. This can be done by providing special services and offers upon interest on the facility. The organization may also a marketing objective of reaching out to corporate bodies. To realize this objective the most proper promotional activity to be implemented would be personal selling. By personal selling the relationship between the interested parties and the organization is more personalized (Kotler & Armstrong 89). In a sporting facility a good public relation with the communities is a compulsory objective. In this case, the organization may opt to implement Corporate Social responsibility as a promotional activity and tool. This entails organizing communal activities and funding community projects (Kotler & Armstrong 64). From the analysis one could easily argue that the objectives set by an organization in terms of acquiring a greater market support significantly dictates the type of t he promotional activities used by an organization. The integration of promotional activities is done by an analysis of the opportunities that the market presents to an organization. For instance, if an organization aims to capture the attention of a specific market population for example the young people: the advertising promotional activity would be integrated in a way that social sites and trendy magazines are effectively exhausted (Kotler & Armstrong 77). What is the importance of the three extra elements of the service mix to you as the customer? According to Kotler & Armstrong it is human nature for a consumer to be selective in the way they chose to relate to an organization (154). This relationship is a great determinant of the consumer’s allegiance to an

Journal Essay Example | Topics and Well Written Essays - 1500 words - 1

Journal - Essay Example The market In the recent times, the growth in the smartphone market drives the industry for microprocessors. By 2014, it is expected that the total market size for cell phone users alone shall be 1.7 billion primarily driven by the surge in smartphone demand in emerging nations (Fan, Liu, Zhang and Zhao, 2008). As for the market captured by laptops, they completely acquired sales for desktops and face stiff competition from netbooks and tablets who have reported tremendous rise in sales. There are two basic components that hinder entry into the microprocessor industry is prices and innovative technology. Competitors are spending huge sums in new product development, technological upgradation and innovations that can allow patents and hence target market advantage. Companies also need huge economies of scale in order to compete in prices. Off late the substitution in the phone markets has evolved greatly but the substitution of CPU’s is virtually unavailable. The microprocessor industry is extremely competitive in prices. Product differences between major producers like Intel and (Advanced Micro Devices) AMD are virtually absent. Microprocessor industry is a one that entails huge fixed costs but very low marginal costs. This gives each company, the power to undercut the other. Exit costs of the microprocessor industry are also very high owing to huge sunk costs involved. Technology products are characterised by very short product life cycles. Technology changes and industry standards evolve as rapidly as they expire. Innovation here becomes the key to survive. The case of Apple Inc can be cited as a perfect example of innovation that led to market leadership where innovation of the iPhone took away margins and sliced away profits of other cellphone manufacturers who could not keep up. Competitive Business Strategies The desktop market is characterised by slow growth in the recent times. It is presently the largest and one of the most important microproces sor markets with a total of 150 million unit sales globally. The growth figures don’t seem as impressive. Intel, a leading firm in the microprocessor industry, has significant technological and resource advantage in the segment. The low end segment is price sensitive and so companies like Dell and Intel should keep its strategy aligned to prices to maintain itself as a market leader (Fan, Liu, Zhang and Zhao, 2008). In strike contrast to the desktop market, the laptop market needs an entire different strategy. Here front end technologies and processor performance drive sales for a company. In the fig 1 below, it is observed that concentration of exterior design is not as important as data protection. Figure 1: Consumer Need Preference Hierarchy in the Laptop Market (Source: Fan, Liu, Zhang and Zhao, 2008) With a view to capture the laptop market, key industry competitors are targeting the new generation. The trend requires thin and light laptops that do not need batteries and coolers like in CPU’s. Secondly, firms like AMD are increasingly trying to differentiate their laptops by bundling as done in the Centrino platform. The company also seeks to specialise in technologies, like the vPro to enhance security of data, a huge demand fulfilment of the business class. Thirdly, companies like Intel are trying to take on market leadership in the emerging nations via the price advantage. The use of Atom processor has strengthened Intel’

Legal Environment Of Colombia Politics Essay

Legal Environment Of Colombia Politics Essay History Colombia is one of three countries that emerged following the collapse of Gran Colombia in 1830. Francisco de Paula Santander became the president of the new state. Colombias name has changed many times since its independence from Gran Colombia, starting with the Republic of New Granada, then the Granadine Confederation, then the United States of Colombia, and finally the current Republic of Colombia. Colombias history is filled with violent conflicts between the conservative and liberal political parties. The most notable of these conflicts was a civil war occurring between 1899 and 1903, known as The War of a Thousand Days. The war led to approximately 100,000 deaths. Colombia also lost part of its northern territory in the conflict, which ultimately became what is currently Panama. Tension increased and conflict continued through 1958. From 1948 to 1957, Colombia experienced its worst political conflicts it what is now coined la violencia. The violence began after the assassination of the liberal leader, Jorge Elià ©cer Gaità ¡n. It is estimated this turmoil resulted in at least 200,000 deaths. During this period, Colombia was ruled by two successive dictators, Laureano Gà ³mez and Gustavo Rojas Pinalla. The conflicts and violence finally ended with an agreement between the conservatives and liberals in 1958. They formed a coalition government, known as the National Front government. The idea behind this type of government was that each party would hold the presidency and all other government and civil positions on an equal, rotating basis. This lasted for sixteen years and let to better economic conditions. Beginning in 1974, Colombia began to have legitimate elections between the two political parties. While political violence declined as a result of these elections, Colombia has been plagued with other issues. In 1985 a dormant volcano erupted outside of Bogotà ¡ killing nearly 20,000 people in the town of Armero. In 1999, another volcano resulted in significant loss of life in the town of Armenia. In addition to these natural disasters, Colombia was plagued by increased terrorist and drug activity. The Minister of Justice was assassinated in 1984 by drug barons working to protect the extremely profitable drug trade. Less than a year later, Guerrillas raided the Palace of Justice in Bogotà ¡ in 1985 taking a number of hostages until the Colombian troops stormed in. The incident resulted in nearly 100 deaths including several Supreme Court judges. The Marxist guerrillas terrorist activities still continue and have gained in strength since they partnered with the drug cartels for weapons. These guerrillas, known as the Revolutionary Armed Forces of Colombia (FARC), reside in the south part of the country and have approximately 20,000 members. From this remote region, the guerrillas plan attacks on the Colombian military and police and protect their cocaine plantations. The estimated number of deaths in the 1990s from this conflict is 35,000 and has resulted in a number of military personnel being held hostage. Andrà ©s Pastrana became President in 1998 and unveiled a plan to combat the violence and drug problems, known as Plan Colombia. The goals of the plan were to increase peace throughout the country, combat the drug industry, revive the economy, improve protection of human rights, and reduce social inequalities. The United States provided a $1.3 billion assistance package mostly to help build-up the military and counternarcotics initiatives. In 2002, à lvaro Uribe was elected President and released the Democratic Security and Defense Policy. This plan focused attention on the security and military components of Colombia, but also worked to improve the social and economic issues. Uribe was reelected in 2006. (Gascoigne, 2001) Most recently, in June 2010 Juan Manuel Santos Calderà ³n was elected President of Colombia. (President of Colombia, 2010) He is believed to want to continue Uribes market-based economic reforms. (The world in figures: Countries, 2010) Background Facts All facts and statistics below were taken from the CIA World Factbook, unless indicated otherwise. (The World Factbook, 2010) Colombia is located in South America. It is over 1 million square kilometers, which is slightly less than twice the size of Texas, ranking it 26th in the world in terms of size. The major natural resources of Colombia are petroleum, natural gas, coal, and other minerals. Current issues facing the Colombian environment are deforestation, soil and water damage from the overuse of pesticides, and air pollution. The population of Colombia as of July 2010 was 44,205,293, with an annual growth rate of approximately 1.184 percent. A majority of this population is between 15 and 64 years old (66 percent), a relatively smaller percentage is under 14 (28 percent), and even smaller still is the percentage of the population over 65 years old (6 percent). Just about two-thirds of the population lives in urban areas. An indicator of social and economic conditions in the country, the infant mortality rate is 16.97 deaths per 1,000 live births and the life expectancy at birth is 74. Only about 170,000 people are living with HIV/AIDS, constituting only .6 percent of the population. The official language of Colombia is Spanish. The dominant religion is Roman Catholic at about 90 percent of the population. The government spends approximately 3.9 percent of GDP on educational expenditures, ranking 111 in the world. Over 90 percent of the population over the age of 15 is literate and students are expected to remain in school on average for 13 years. These statistics indicate a successful educational system. Military service is required of 18-24 year olds for 18 months. The military expenditures are 3.4 percent of GDP, ranking 35th in the world. Colombia ranks first in murders per capita in the world. (Crime Statistics) Predominant Economic Model The predominant economic model in Colombia is a market-based mixed economy. (Financial Standards Foundation, 2009) Both privately owned enterprises and the government play an important role. The market-based aspect of their economy focuses on private businesses producing goods and services and individuals consuming those goods and services. Ownership rights are important in protecting the private enterprises from governmental power. The economy is believed to be more efficient in a market economy as supply and demand are used to determine the production and pricing of goods and services. The mixed economy aspect means Colombia allows certain limitations to be placed on free enterprise through government regulations. Some services are better provided by the government than through a free market system. (U.S. Department of State) In 2005, over half of the total investment in Colombia was from government enterprises and government investments. This leans Colombia to more of a mixed economy. A process of economic liberalization was started in 1990 by removing restrictions on imports and foreign investment, privatizing more services, and easing government regulations. More recent reports show the liberalization is effective. The 2008 index of Economic Freedom reported the Colombian governments total expenditures were only 31 percent of gross domestic product. (Financial Standards Foundation, 2009) The National Administrative Department of Statistics states that the Colombian gross domestic product growth rates were approximately 7 percent in 2006 and 8 percent in 2007. The U.S. State Department reports there are a few factors that are contributing to the stable growth in Colombia: an increase in domestic security, monetary policy that maintains low inflation and a stable exchange rate, a rise in petroleum prices and exports in response to their economic liberalization, and various trade agreements. In 2008, the growth rate fell mostly due to a worldwide economic downturn, continuing to decline to 2.4 percent in 2010. (Financial Standards Foundation, 2009) Of some concern to the International Monetary Fund is the large deficit Colombia faces. The deficit is mostly financed by foreign investment, which can be risky due to an uncertain international economic environment. (Financial Standards Foundation, 2009) In summary, the Colombian economy exhibits characteristics of both a market-based economy and a mixed economy. The economic liberalization effort has already and will continue to move Colombia more toward a market-based economy that features less government regulation and a greater focus on privatization and international trade and investment. Legal Environment The Colombian government is made up a three branch system, similar to that in the United States. It consists of an executive branch, headed by the President, a judicial branch, and a legislative branch, consisting of a bicameral Congress. (The World Factbook, 2010) A new constitution was ratified in 1991 and brought about major changes in the political institutions. The new constitution maintained the three-branch system of government. It created new positions such as the Inspector General, a Human Rights Ombudsman, a Constitutional Court, a Superior Judicial Council, and Vice President. Significant social changes were implemented such as civil divorce, dual nationality and most importantly a legal means to appeal government decisions affecting constitutional rights. The constitution also implemented an accusatory system of criminal justice. Finally, an amendment in 2005 allows presidents to hold two consecutive four year terms, as opposed to just one. (Bureau of Western Hemisphere Affairs, 2010) The Index of Economic Freedom measures the property rights index. The index measures the degree to which private property rights are protected by a countrys laws. It also indicates the likelihood private property will be seized by the government, how independent the judiciary is, and the enforceability of contracts. Scores range from 0 to 100, where higher scores indicate a better protection of property rights. Colombia scored a 50. (Property Rights Index, 2010) The constitution explicitly protects private property and contracts are generally enforced. Compensation is required in expropriation cases. Intellectual property rights are not always guaranteed. There are commonly infringements on intellectual property, especially trademarks. In terrorist territories property rights are not guaranteed. (Heritage Foundation, 2010) Corruption is a significant problem in Colombia. There are concerns about the influence of criminal organizations on the police, military and other judicial services. (Heritage Foundation, 2010) Drug trafficking and terrorist activity is still a major issue in Colombia. With the assistance of the United States, Colombia has been able to weaken the drug trafficking organizations, reduce the supply of drugs to the United States, and establish a military presence in conflict regions. The involvement of terrorist groups in drug trafficking increases the difficulty of cutting down the problem. With the help of the United States alternative development programs have cultivated over 650,000 hectares of agricultural and forestry lands. Colombia has instituted social infrastructure projects to entice communities to remain illicit-crop free. (Bureau of Western Hemisphere Affairs, 2010)

The Compelling Motives of European Imperialism Essay -- European Histo

The Compelling Motives of Imperialism The presence of Europe in Africa in the late nineteenth century was one of extreme power. The countries of France, Britain, and Germany had especially large claims to the African continent during this time. The motives of imperialism for these countries greatly define Europe at this time. Insatiable desires for economic markets, power and political struggles, the motivating belief in Social Darwinism, and the European idea of superiority were the driving forces at the European home front in the late nineteenth century. Many of the causes for imperialism in Africa were evident in Joseph Conrad’s turn of the century novel, Heart of Darkness. Successful domination of Africa was not attainable prior to the eighteen hundreds. The obstacles of travel and disease were too powerful to overcome. However, with the development of the steamship and the protection from malaria in the form of quinine, Europeans tackled Africa with a renewed energy (Sanderson â€Å"Imperialism notes†). A European council congregated in 1885 and drew up the Berlin Act, which was responsible for the carving of Africa into pieces of land for the major imperialistic powers in Europe (Lehmann â€Å"The Scramble for Africa†). Political and nationalistic rivals were fueled and each European power desired to prosper greater than their competitors did. Political goals were often achieved through imperialism. Countries competed for â€Å"strategic passages† and â€Å"overseas bases† in locations throughout Africa (Lehmann â€Å"European Imperialism). The goals of achieving the most power and wealth from various regions throu gh imperialistic measures were realized during the age of imperialism. A new source of economic resources for eve... ...rialism in the nineteenth century. Links and Works Cited: http://www.usd.edu/honors/HWB/1999/1999f/index.htm Clayton Miles Lehmann compiled this website. It is based upon Imperialism, with my attention to â€Å"European Imperialism† and â€Å"The Scramble for Africa†. There is also a map depicting the carving of Africa. http://www.angelfire.com/tx/sandersonAP/NotesImp.htm This website provides note-like structured description of European imperialism by Dr. Sanderson. It highlights reasons for imperialism and different areas that were imperialized. http://www.hcc.hawaii.edu/~patrick/151/africa.htm Patrick M. Patterson designed this website. A description of Africa before European imperialism is provided here. There are also explanations of the delay of imperialism and some causes of it. Conrad, Joseph. Heart of Darkness. New York: The Modern Library, 1999.

Film and Classicism

Film scholars have long divided films into three stylistic categories: Realism, Classicism, and Formalism. The purpose of style-the way in which motion picture form molds content-depends on how the filmmaker approaches the narrative formation of the story he has decided to tell, the goal of a classicist is to tell a story in the best way possible. When I see films I like to escape my own reality so I’m choosing to write about Classicism. From the realism and formalism stand point, the classical style falls somewhere in between and is the more dominant way of telling the story, meaning this is what most film styles are, so it reaches a larger audience. Although classicism falls in between the genres of realism and formalism, most classicism films will lean more towards either realism or formalism (Giannetti, 2008). Realism, unlike classicism, is all about showing the truth. A realist will try to carry on the illusion that their film is an impartial reflection of the real world. Realism is about everyday people in everyday situations, for instance a documentary or your sister’s wedding filmed by your uncle Ted. The director wants the audience to feel like the events have actually happened and get inside the characters mind. Classicism, on the other hand, is fictional but it reminds you of the world we know, it’s all about idyllic storytelling. The narrative classical is typically based on a conflict between a central character who creates a problem and the adversary who resists it. Most films in this form begin with wanting to know how the lead character is going to get what he/she wants in the face of substantial opposition. The characters in classicism cinema are appealing and romanticized and audiences are encouraged to identify with the characters’ values and goals (Giannetti, 2008). The characters in the classical movie are played by actors and actresses instead of unknown people. (Giannetti, 2008) And at the other end of the scale we have formalism. Formalistic film makers sometimes do not even have characters and avoid a story all together. They have no desire to show reality. Formalism wants to show their own image of the world, sometimes to the extreme where it’s just abstract images and music to create an emotional and psychological experience. Classicism on the other hand, has images that are determined by the relevance of the story rather than the desire for authenticity, as is realism, or a desire for formal beauty, as formalism desires. Film critic, Herman G. Weinberg, describes the connection between the story and film flawlessly when he states, â€Å"The way a story is told is part of that story. You can tell the same story badly or well; you can also tell it well enough or magnificently. It depends on who is telling the story† (Giannetti, 2008, p. 8). Classism style rarely calls attention to itself, as realism and formalism styles do. (Giannetti, 2008) Yet, classicism is the leading style in films, it focuses on the story the film is trying to portray to the audience. Creating a realistic world and telling the story through an hidden lens to entertain an audience is the main reason I like this type of film. I want to get lost in the characters and feel like I’m taking part in the story.

Most Of The High School Students Follow The Footsteps Of

Most of the high school students follow the footsteps of the older generation. After four year of High School comes four years of undergraduate and after undergraduate degree pursuit of master’s degree. However, the timeline isn’t quite as organized. As more students are encouraged to apply to colleges, more colleges and Universities are being founded. However most of the major public Universities such as Penn State, Rutgers and Indiana University of Pennsylvania gain their share of students through transferring students. According to the article published in USA Today, students are taking longer than 4 years to graduate college and the main reasons behind it are change of majors, lack of advising and planning, change of Universities and†¦show more content†¦Change of Universities is one of the reasons why students take longer to graduate. Mostly because the credits that are offered in one institution are not counted in the other institution. Thus it is hard to keep track of what credits or courses the student has take during the non traditional 2-year institution. (Rhine, Milligan) The article by Whine and Milligan describe the adversities transfer students face coming from community colleges. One of the suggestions made to community colleges to ameliorate the transferring process of the students is close advising and creation of a goal plan. The lack of a goal erases the sense of duty and perseverance in students. If student don’t have a plan, they attend college, attend social gathering and parties, however fail to gain the knowledge or sense of direction the college provides for individuals who take advantage of advising and career development. In addition to frequently changing their majors, the transfer students face the experience that is referred to as the â€Å"transfer shock†. This term refers to the academic struggles that transfer students face after the transition period. â€Å"Transfer students may experience a sharp decline in GPA the semester after transferring.† (McCormick pg. 2) Because of the declines grades, the transfer students are discouraged to continue and persevere through a typical struggle of a college student. The decline in GPA is inShow MoreRelatedEssay Motivation behind Choosing a Career Direction1384 Words   |  6 Pagesindividuals choosing a career direction. One motivation is the influences of people from different walks of life. Some people following, in the footsteps of other individuals who made an impact in their lives? 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